Super Bowl 46 Ad Review

Here are my reviews of the ads shown on Super Bowl 46. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom of the list.)

5 Stars: Unforgettable/Distinguishes Brand

1. Chrysler “Detroit” Another great ad & Eastwood delivers!
2. Chevy Silverado "Apocalypse" fantastic!
3. Chevy Sonic "Stunts" brilliant! Aims & delivers to target audience
4. Doritos "Missing Cat" Brilliant!

4 Stars: Unexpected/Strengthens Brand

• KIA Optima. Dreams do come true.
• Bud Light " Weego". Glad to see Bud Light remembers it's comedy roots.
• Hyundai "Heart Starting". Clever.
• GE Works bringing Appliance Park back to life with pride!
• Dannon "Head butt" one for the wives.
• Fiat 500 "First time" laugh out loud great
• Hulu "Plus" connects with Millennials, with tongue- in-cheek.
• Camry "Stories" connecting to past owners - nice touch.
• Doritos "Taunt" great idea and great execution (love the thumbs up).
• Sketchers "Mr. Quigly" humorous and stays funny to the end
• Teleflora "Valentines day" got my attention
• Chevy "Graduation gift" every guy's wish
• BestBuy mobile phones, great use of app creators
• Audi “Daylight” knows it's audience

3 Stars: Memorable/Builds Brand

• Samsung. "Believe". IPhone smackdown
• Cadillac. ATS. Proof is in the performance.
• CareerBuilder. The monkeys keep the message on target.
• MetLife. Remembering you favorite cartoon
• NFL Evolution. Love the progression thru history.
• Century 21 gets a nice boost
• Coke "Bears #3" nice tie into the game
• H&M "Beckham" memorable
• GE "Turbine" this ad helped Budweiser, I hope they shared the cost!
• Coke "Bears #1" - consistent, not breakthru
• Hyundai "Rocky" - plays on team theme

2 Stars: Expected/Confirms Brand

• Honda "Bueller" which car model? (The pre-event promo was needed)
• Budweiser "Making history" trying to connect with a new generation.
• Acura NSX funny, but what did the car look like?
• The Voice - Betty White saves another meaningless promo...
• Coke "Bears # 2" , juggling – meh…
• VW "Motivated dog"/"Cantina" not sure if the back to back was as effective - which car was featured?
• Budweiser "Prohibition" love the horses, but are the reliving their heyday?
• M&Ms “Naked” meh
• Hyundai "Cheetah" nice idea, but lost focus on product
• Pepsi "No Pepsi for you" - funny but not impacting

1 Star: Derivative/ Lessens Brand

• GoDaddy "Cloud".
• American Family Insurance. They would be lost without the theme song.
• Chase "Kicker" why do I remember the line, but forget the product?
• Bridgestone "Kasketball" and this is for???
• Pepsi MAX. Seems like @Coke Zero had more exposure
• eTrade. What were the promoting??
• Lexus GS – Big build up, but for what?
• Bridgestone "Troy/Deion" what is the product??
• Bud Light “Platinum” - how do I benefit?

0 Stars: Embarrassment/ Disgraces Brand

• cars.com - creepy
• TaxACT - I’ve got nothing to say…
• GoDaddy ".co" - consistently bad from year to year

Labels: #adbowl, ads, super bowl

  ¶ 8:57 AM 3 Comments

  Super Bowl 45 Ad Review Here are my reviews of the ads shown on Super Bowl 45. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom.)

5 Stars: Unforgettable/Distinguishes Brand

1. CareerBuilder "Caught Between"
2. Chrysler "Made in Detroit"
   
3. Doritos "Pug"
4. Coke "Border"
   
5. Brisk "Eminem"
6. Subaru "Dog Tested" (Shown during Puppy Bowl)
7. Doritos "Ashes"
8. CarMax "Thing of the past"
   

4 Stars: Unexpected/Strengthens Brand

• Bridgestone "Beaver"
• House promo "Catch"
• Bud Light "Dogs"
  
• Stella Artois "La Belle"
  
• HomeAway
  
• BestBuy "What's a Bieber?"
• JimmyJohns "Jail"
  
• Royal Caribbean
• Acura Advance
• Chevy Cruze "Status Update"
  
• VW "Darth"
• GoDaddy ".co girl"
• Bud Light "Product Placement"

3 Stars: Memorable/Builds Brand

• Camero
• VW "Stripe"
• Mercedes "Family"
• Rango Trailer
  
• NFL
  
• Chase "Mobile"
• Pirates 3 Trailer
  
• ETrade "Tailor"
• TheDaily.com
• Android "Thumbs"
• Super8 Trailer
  
• Coke "Trojan Ice Sculpture"
• BMW "Does It Make Sense"
• BMW "Advanced Diesel"
• Budweiser "Tiny Dancer"
• Chevy Volt "History"
• Chevy Silverado "Lassie"
• Audi "Old Luxury"

2 Stars: Expected/Confirms Brand

• Hyundai Hybrid
• Cars.com "Reviews"
• Xfinity iPad
• Hyundai Hypnosis
• Chatter.com
• Verizon iPhone
• Citi Points
• Subway
• US Cellular
  
• Capt America Trailer
  
• CarMax "I feel like..."
• Thor Trailer
  
• XOOM 1984
• Bridgestone "Reply All"
• Transformers 3 Trailer
  
• Kia "Epic Ride"
• Hyundai "Snap Out of It"
• Fast Five Trailer
  
• Chevy Cruze "Senior Center"
  

1 Star: Derivative/ Lessens Brand

• Limitless
• Sketchers
• GoDaddy "Stunt"
  
• Rio Trailer
• Mini "Cram It"
  
• Castrol Edge
  
• Snickers "Richard Lewis"
• Teleflora "Faith Hill"
• Doritos "The Best Part"
• Bud Light "Remodel"
  

0 Stars: Embarrassment/ Disgraces Brand

• Groupon "Tibet"
• PepsiMax "Thoughts"
• Pepsi Max "Cooler"
• Pepsi Max "Bench"

Labels: 2011, ads, super bowl

  ¶ 8:38 AM 0 Comments

  Super Bowl 44 Ad Review Here are my reviews of the ads shown on Super Bowl 44. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom.)

5 Stars: Unforgettable/Distinguishes Brand

1. Google "Paris"
2. VW "Color Game"
3. Denny's "Scream"
4. Snickers “Betty White”
5. Doritos "Tim"
6. Dove for Men
7. Bud "Human Bridge"
8. Bud Light "Plane Crash"
9. etrade "Wolf style"
10. Big Bang Theory "Interstitial"
11. CBS Cares

4 Stars: Unexpected/Strengthens Brand

• Denny’s “Birthday”
• Hyundai “Quality”
• Audi "Green Police"
• Vizio
• Benz 2010 E Coupe
• NFL "Liftoff"
• KGB "Translation"
• Home Away "Vacation"
• Honda "Everyone knows someone"
• Dodge Charger
• Cars.com
• Monster "Fiddling"
• Doritios "Keep your hands"
• Doritos "You gotta speak"

3 Stars: Memorable/Builds Brand

• Bud Light "Book club"
• Honda "Squirrel"
• Budweiser "Fences"
• Miller High Life
• Motorola "Megan Fox"
• carmax "Dramatically smart"
• Intel "Core"
• FloTV "No Spine"
• Dr. Pepper "A Little Kiss"
• Teleflora
• Career Builder "Casual Friday"
• Bridgestone "Bachelor party"
• Coke "Simpsons"

2 Stars: Expected/Confirms Brand

• Chevy “Award”
• eTrade "First class"
• Taco Bell "NBA $5"
• Walgreens "Gift advisor"
• Bud Select
• Coke “Bolero:
• PapaJohns
• CBS Late Night
• Bud Light “Asteroid”
• Boost Mobile Superbowl Shuffle
• Hyundai “Musical Sonata”
• Focus on the Family "Tebow"

1 Star: Derivative/ Lessens Brand

• US Cellular
• FloTV "No time out"
• Pace salsa (too late in game)
• Emerald Nuts
• Kia "Toys"
• Denny's "Get to work early"
• FloTV "My Generation"
• Universal "Harry Potter"
• Hyundai "Virtual Favre"
• Dockers
• Bud Light "Vocorder"
• Doritos "Casket"
• Bud Light "House"

0 Stars: Embarrassment/ Disgraces Brand

• Dante's Inferno
• GoDaddy “Newscasters”
• GoDaddy "Massage"
• US Census "Mockumentary"

Labels: 2010, ads, super bowl, twitter

  ¶ 9:00 AM 1 Comments

  Instant Rating of Super Bowl 43 Ads While watching Super Bowl 43, I rated the ads I saw on a quick 5 star rating system using my Twitter account. Here is the basis for my ratings:
0 stars – No clear message or embarrassing to the brand
1 stars – Retread of brand/message
2 stars – Consistent with brand, but nothing special
3 stars – Solid ad performance or brand expansion
4 stars – Great implementation, but not breakthrough
5 stars – Breakthrough, take the brand to a new level

Please note that these are my names for the ads. Click here to see all the ads and vote for your Best/Worst ad.

***** Sprint/NFL Mobile ad
***** Bud Lite " it was a joke"
***** Bridgestone
***** Priceline
***** Budweiser "great grandfather"
***** careerbuilder "hategoingtowork"
***** Taco Bell "speed"
**** hulu
**** Chase "ATM"
**** Frosted Flakes
**** Bridgestone moon
**** overstock
**** Cheetos "pigeon"
**** Bud Lite "drawing"
**** Gatorade G
**** Budweiser "daisy"
**** Budweiser "show off"
**** Doritos "crystal ball"
**** Verizon 3G
*** GE smart grid
*** Coke "picnic"
*** monster.com
*** etrade
*** Bud Lite Conan in Sweden
*** Pepsi "forever young"
*** Audi (great start but didn't deliver)
*** Hyundai edityourown.com
** Coke "avatar"
** cars.com good start, didn't deliver
** Doritos "crunch"
* Comcast slowskis
* Sobe (maybe I needed the 3dglasses)
* HRBlock death&taxes (has no one done that yet?)
* LeBron/State Farm ad
No stars but likely great traffic for godaddy
What? MacGruber?
Zero stars for Ed & MC Hammer
No stars Telefloral
Um? What does Cargill do?

Overall, Bridgestone had the best, most consistent set of ads, and saw the Super Bowl as key to building the brand (especially with the Half-time Springsteen sponsorship). In addition, Hyundai did a great job of reinforcing its message across all of spots.

Labels: 2009, ads, super bowl, twitter

  ¶ 1:55 PM 0 Comments