A View of the World
07 February 2011
  Super Bowl 45 Ad Review
Here are my reviews of the ads shown on Super Bowl 45. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom.)

5 Stars: Unforgettable/Distinguishes Brand
  1. CareerBuilder "Caught Between"
  2. Chrysler "Made in Detroit"
  3. Doritos "Pug"
  4. Coke "Border"
  5. Brisk "Eminem"
  6. Subaru "Dog Tested" (Shown during Puppy Bowl)
  7. Doritos "Ashes"
  8. CarMax "Thing of the past"
4 Stars: Unexpected/Strengthens Brand
3 Stars: Memorable/Builds Brand
2 Stars: Expected/Confirms Brand
1 Star: Derivative/ Lessens Brand
0 Stars: Embarrassment/ Disgraces Brand

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