A View of the World
08 February 2010
  Super Bowl 44 Ad Review
Here are my reviews of the ads shown on Super Bowl 44. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom.)

5 Stars: Unforgettable/Distinguishes Brand
  1. Google "Paris"
  2. VW "Color Game"
  3. Denny's "Scream"
  4. Snickers “Betty White”
  5. Doritos "Tim"
  6. Dove for Men
  7. Bud "Human Bridge"
  8. Bud Light "Plane Crash"
  9. etrade "Wolf style"
  10. Big Bang Theory "Interstitial"
  11. CBS Cares

4 Stars: Unexpected/Strengthens Brand

3 Stars: Memorable/Builds Brand

2 Stars: Expected/Confirms Brand

1 Star: Derivative/ Lessens Brand

0 Stars: Embarrassment/ Disgraces Brand

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