Super Bowl 44 Ad Review Here are my reviews of the ads shown on Super Bowl 44. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom.)

5 Stars: Unforgettable/Distinguishes Brand

1. Google "Paris"
2. VW "Color Game"
3. Denny's "Scream"
4. Snickers “Betty White”
5. Doritos "Tim"
6. Dove for Men
7. Bud "Human Bridge"
8. Bud Light "Plane Crash"
9. etrade "Wolf style"
10. Big Bang Theory "Interstitial"
11. CBS Cares

4 Stars: Unexpected/Strengthens Brand

• Denny’s “Birthday”
• Hyundai “Quality”
• Audi "Green Police"
• Vizio
• Benz 2010 E Coupe
• NFL "Liftoff"
• KGB "Translation"
• Home Away "Vacation"
• Honda "Everyone knows someone"
• Dodge Charger
• Cars.com
• Monster "Fiddling"
• Doritios "Keep your hands"
• Doritos "You gotta speak"

3 Stars: Memorable/Builds Brand

• Bud Light "Book club"
• Honda "Squirrel"
• Budweiser "Fences"
• Miller High Life
• Motorola "Megan Fox"
• carmax "Dramatically smart"
• Intel "Core"
• FloTV "No Spine"
• Dr. Pepper "A Little Kiss"
• Teleflora
• Career Builder "Casual Friday"
• Bridgestone "Bachelor party"
• Coke "Simpsons"

2 Stars: Expected/Confirms Brand

• Chevy “Award”
• eTrade "First class"
• Taco Bell "NBA $5"
• Walgreens "Gift advisor"
• Bud Select
• Coke “Bolero:
• PapaJohns
• CBS Late Night
• Bud Light “Asteroid”
• Boost Mobile Superbowl Shuffle
• Hyundai “Musical Sonata”
• Focus on the Family "Tebow"

1 Star: Derivative/ Lessens Brand

• US Cellular
• FloTV "No time out"
• Pace salsa (too late in game)
• Emerald Nuts
• Kia "Toys"
• Denny's "Get to work early"
• FloTV "My Generation"
• Universal "Harry Potter"
• Hyundai "Virtual Favre"
• Dockers
• Bud Light "Vocorder"
• Doritos "Casket"
• Bud Light "House"

0 Stars: Embarrassment/ Disgraces Brand

• Dante's Inferno
• GoDaddy “Newscasters”
• GoDaddy "Massage"
• US Census "Mockumentary"

Labels: 2010, ads, super bowl, twitter

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