Super Bowl 44 Ad Review Here are my reviews of the ads shown on Super Bowl 44. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom.)

5 Stars: Unforgettable/Distinguishes Brand

1. Google "Paris"
2. VW "Color Game"
3. Denny's "Scream"
4. Snickers “Betty White”
5. Doritos "Tim"
6. Dove for Men
7. Bud "Human Bridge"
8. Bud Light "Plane Crash"
9. etrade "Wolf style"
10. Big Bang Theory "Interstitial"
11. CBS Cares

4 Stars: Unexpected/Strengthens Brand

• Denny’s “Birthday”
• Hyundai “Quality”
• Audi "Green Police"
• Vizio
• Benz 2010 E Coupe
• NFL "Liftoff"
• KGB "Translation"
• Home Away "Vacation"
• Honda "Everyone knows someone"
• Dodge Charger
• Cars.com
• Monster "Fiddling"
• Doritios "Keep your hands"
• Doritos "You gotta speak"

3 Stars: Memorable/Builds Brand

• Bud Light "Book club"
• Honda "Squirrel"
• Budweiser "Fences"
• Miller High Life
• Motorola "Megan Fox"
• carmax "Dramatically smart"
• Intel "Core"
• FloTV "No Spine"
• Dr. Pepper "A Little Kiss"
• Teleflora
• Career Builder "Casual Friday"
• Bridgestone "Bachelor party"
• Coke "Simpsons"

2 Stars: Expected/Confirms Brand

• Chevy “Award”
• eTrade "First class"
• Taco Bell "NBA $5"
• Walgreens "Gift advisor"
• Bud Select
• Coke “Bolero:
• PapaJohns
• CBS Late Night
• Bud Light “Asteroid”
• Boost Mobile Superbowl Shuffle
• Hyundai “Musical Sonata”
• Focus on the Family "Tebow"

1 Star: Derivative/ Lessens Brand

• US Cellular
• FloTV "No time out"
• Pace salsa (too late in game)
• Emerald Nuts
• Kia "Toys"
• Denny's "Get to work early"
• FloTV "My Generation"
• Universal "Harry Potter"
• Hyundai "Virtual Favre"
• Dockers
• Bud Light "Vocorder"
• Doritos "Casket"
• Bud Light "House"

0 Stars: Embarrassment/ Disgraces Brand

• Dante's Inferno
• GoDaddy “Newscasters”
• GoDaddy "Massage"
• US Census "Mockumentary"

Labels: 2010, ads, super bowl, twitter

  ¶ 9:00 AM 1 Comments

  Instant Rating of Super Bowl 43 Ads While watching Super Bowl 43, I rated the ads I saw on a quick 5 star rating system using my Twitter account. Here is the basis for my ratings:
0 stars – No clear message or embarrassing to the brand
1 stars – Retread of brand/message
2 stars – Consistent with brand, but nothing special
3 stars – Solid ad performance or brand expansion
4 stars – Great implementation, but not breakthrough
5 stars – Breakthrough, take the brand to a new level

Please note that these are my names for the ads. Click here to see all the ads and vote for your Best/Worst ad.

***** Sprint/NFL Mobile ad
***** Bud Lite " it was a joke"
***** Bridgestone
***** Priceline
***** Budweiser "great grandfather"
***** careerbuilder "hategoingtowork"
***** Taco Bell "speed"
**** hulu
**** Chase "ATM"
**** Frosted Flakes
**** Bridgestone moon
**** overstock
**** Cheetos "pigeon"
**** Bud Lite "drawing"
**** Gatorade G
**** Budweiser "daisy"
**** Budweiser "show off"
**** Doritos "crystal ball"
**** Verizon 3G
*** GE smart grid
*** Coke "picnic"
*** monster.com
*** etrade
*** Bud Lite Conan in Sweden
*** Pepsi "forever young"
*** Audi (great start but didn't deliver)
*** Hyundai edityourown.com
** Coke "avatar"
** cars.com good start, didn't deliver
** Doritos "crunch"
* Comcast slowskis
* Sobe (maybe I needed the 3dglasses)
* HRBlock death&taxes (has no one done that yet?)
* LeBron/State Farm ad
No stars but likely great traffic for godaddy
What? MacGruber?
Zero stars for Ed & MC Hammer
No stars Telefloral
Um? What does Cargill do?

Overall, Bridgestone had the best, most consistent set of ads, and saw the Super Bowl as key to building the brand (especially with the Half-time Springsteen sponsorship). In addition, Hyundai did a great job of reinforcing its message across all of spots.

Labels: 2009, ads, super bowl, twitter

  ¶ 1:55 PM 0 Comments