Here are my reviews of the ads shown on Super Bowl 46. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom of the list.)

5 Stars: Unforgettable/Distinguishes Brand

1. Chrysler “Detroit” Another great ad & Eastwood delivers!
2. Chevy Silverado "Apocalypse" fantastic!
3. Chevy Sonic "Stunts" brilliant! Aims & delivers to target audience
4. Doritos "Missing Cat" Brilliant!

4 Stars: Unexpected/Strengthens Brand

• KIA Optima. Dreams do come true.
• Bud Light " Weego". Glad to see Bud Light remembers it's comedy roots.
• Hyundai "Heart Starting". Clever.
• GE Works bringing Appliance Park back to life with pride!
• Dannon "Head butt" one for the wives.
• Fiat 500 "First time" laugh out loud great
• Hulu "Plus" connects with Millennials, with tongue- in-cheek.
• Camry "Stories" connecting to past owners - nice touch.
• Doritos "Taunt" great idea and great execution (love the thumbs up).
• Sketchers "Mr. Quigly" humorous and stays funny to the end
• Teleflora "Valentines day" got my attention
• Chevy "Graduation gift" every guy's wish
• BestBuy mobile phones, great use of app creators
• Audi “Daylight” knows it's audience

3 Stars: Memorable/Builds Brand

• Samsung. "Believe". IPhone smackdown
• Cadillac. ATS. Proof is in the performance.
• CareerBuilder. The monkeys keep the message on target.
• MetLife. Remembering you favorite cartoon
• NFL Evolution. Love the progression thru history.
• Century 21 gets a nice boost
• Coke "Bears #3" nice tie into the game
• H&M "Beckham" memorable
• GE "Turbine" this ad helped Budweiser, I hope they shared the cost!
• Coke "Bears #1" - consistent, not breakthru
• Hyundai "Rocky" - plays on team theme

2 Stars: Expected/Confirms Brand

• Honda "Bueller" which car model? (The pre-event promo was needed)
• Budweiser "Making history" trying to connect with a new generation.
• Acura NSX funny, but what did the car look like?
• The Voice - Betty White saves another meaningless promo...
• Coke "Bears # 2" , juggling – meh…
• VW "Motivated dog"/"Cantina" not sure if the back to back was as effective - which car was featured?
• Budweiser "Prohibition" love the horses, but are the reliving their heyday?
• M&Ms “Naked” meh
• Hyundai "Cheetah" nice idea, but lost focus on product
• Pepsi "No Pepsi for you" - funny but not impacting

1 Star: Derivative/ Lessens Brand

• GoDaddy "Cloud".
• American Family Insurance. They would be lost without the theme song.
• Chase "Kicker" why do I remember the line, but forget the product?
• Bridgestone "Kasketball" and this is for???
• Pepsi MAX. Seems like @Coke Zero had more exposure
• eTrade. What were the promoting??
• Lexus GS – Big build up, but for what?
• Bridgestone "Troy/Deion" what is the product??
• Bud Light “Platinum” - how do I benefit?

0 Stars: Embarrassment/ Disgraces Brand

• cars.com - creepy
• TaxACT - I’ve got nothing to say…
• GoDaddy ".co" - consistently bad from year to year

Labels: #adbowl, ads, super bowl

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