A View of the World
06 February 2012
  Super Bowl 46 Ad Review

Here are my reviews of the ads shown on Super Bowl 46. This is a 5-star rating system that I use on my Twitter feed to quickly review the ads after I have viewed them in real time. The '5' stars category is ranked, while the remaining categories are listed in reverse-viewing order (1Q ads are at the bottom of the list.)

5 Stars: Unforgettable/Distinguishes Brand

  1. Chrysler “Detroit” Another great ad & Eastwood delivers!
  2. Chevy Silverado "Apocalypse" fantastic!
  3. Chevy Sonic "Stunts" brilliant! Aims & delivers to target audience
  4. Doritos "Missing Cat" Brilliant!

4 Stars: Unexpected/Strengthens Brand

3 Stars: Memorable/Builds Brand

2 Stars: Expected/Confirms Brand

1 Star: Derivative/ Lessens Brand

0 Stars: Embarrassment/ Disgraces Brand

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