Instant Rating of Super Bowl 43 Ads
While watching Super Bowl 43, I rated the ads I saw on a quick 5 star rating system using my Twitter account
. Here is the basis for my ratings:
0 stars – No clear message or embarrassing to the brand
1 stars – Retread of brand/message
2 stars – Consistent with brand, but nothing special
3 stars – Solid ad performance or brand expansion
4 stars – Great implementation, but not breakthrough
5 stars – Breakthrough, take the brand to a new level
Please note that these are my names for the ads. Click here to see all the ads and vote for your Best/Worst ad.
***** Sprint/NFL Mobile ad
***** Bud Lite " it was a joke"
***** Budweiser "great grandfather"
***** careerbuilder "hategoingtowork"
***** Taco Bell "speed"
**** Chase "ATM"
**** Frosted Flakes
**** Bridgestone moon
**** Cheetos "pigeon"
**** Bud Lite "drawing"
**** Gatorade G
**** Budweiser "daisy"
**** Budweiser "show off"
**** Doritos "crystal ball"
**** Verizon 3G
*** GE smart grid
*** Coke "picnic"
*** Bud Lite Conan in Sweden
*** Pepsi "forever young"
*** Audi (great start but didn't deliver)
*** Hyundai edityourown.com
** Coke "avatar"
** cars.com good start, didn't deliver
** Doritos "crunch"
* Comcast slowskis
* Sobe (maybe I needed the 3dglasses)
* HRBlock death&taxes (has no one done that yet?)
* LeBron/State Farm ad
No stars but likely great traffic for godaddy
Zero stars for Ed & MC Hammer
No stars Telefloral
Um? What does Cargill do?
Overall, Bridgestone had the best, most consistent set of ads, and saw the Super Bowl as key to building the brand (especially with the Half-time Springsteen sponsorship). In addition, Hyundai did a great job of reinforcing its message across all of spots.
Labels: 2009, ads, super bowl, twitter