SXSW: Using RSS for Marketing This panel discussion was on the use of RSS (Real Simple Syndication) technology for marketing. The conversation tried to move away from the technology to the application, but it was never more than a balance between the two. The benefits of RSS noted by the panel in selling the use of this are in the speed of delivery, wide distribution potential and efficiency in communication. The big challenge is in getting people to understand the subscription model. One of the presenters noted that for most people, online communication started with email, then moved to seraching the Internet. Learning to subscribe is taking time, but will reach the same saturation point as the other two.

RSS is about content. Your either publish it or you subscribe to it. As a publisher you need to create a strategy for your feed: what will the content be, how often will you pubish, who will likely want it, and how will you benefit from people subscribing. As a subscriber you need to determine what content is on the Internet, how you can use it to your advantage, which of your visitors will want it, and how you will benefit from people accessing it on your site.

Links to RSS/Feed services and information:
http://www.pheedo.com/
http://www.newsgator.com
http://www.feedcraft.com/
http://www.feedburner.com
http://www.simplefeed.com/
http://www.emilychang.com/go/ehub/

Labels: marketing, rss, sxsw

  ¶ 11:30 AM